Advertising and Digital Marketing for Companies

There is no doubt that Drones are the most emerging technology at the moment. In recent years, more and more companies have taken advantage of the opportunities offered by drones and have favored their brands through advertising productions with surprising aerial shots.
 

Drone Marketing is already a reality in advertising media
 

I will now show you how drones are changing the marketing industry, introducing new ways and tools to the market, with the aim of gathering data to launch products and increase engagement with your audience.
 

There is no doubt that Drones are the most emerging technology at the moment. In recent years, more and more companies have taken advantage of the opportunities offered by drones and have favored their brands through advertising productions with surprising aerial shots.
 

Some companies have already discovered creative ways to use drones in their marketing strategies. Some actions have already shown great innovative potential, in addition to offering a new approach to marketing that we already know.
 

This flying technology is also used to advertise from small to large businesses, where they reach their customers in a previously unknown way. Drones can be considered the newest medium in the advertising market.
 

Drones increasingly involved with marketing.
 

Using drones as media for a pasta restaurant in Russia. The creative director used drones to fly small noodle-shaped banners past the windows of office buildings in Moscow. Flying banners promoted a special lunch at a store in the region and circulated in the air shortly before lunch time. The agency reported a 40% increase in company orders within the disclosed area.
 

In Brazil, the well-known male shirt Colombo, took off several drones carrying headless mannequins, made of rigid material, which passed through the windows of executives who worked in offices in the Vila Olímpia business region, in São Paulo. The advertising agency responsible for the event used the "dronequins" to inform area office workers and passersby about special offers available at the store on Black Friday.
 

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Today drones still surprise when they appear in a TV commercial, but they are already becoming commonplace and very soon they will lose the surprise factor. However, this is just the beginning and this will not be the innovative way that drones will change the marketing industry. The real creativity has not been explored at all.

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Since the beginning, drones are mostly used in cinematography and videography, and it has been the epicenter of use in the marketing sector. Today, marketers have realized that drones are also a tool capable of reducing the costs of traditional aerial filming, with the ease of creating innovative video content never seen before.
 

Drones offer a different perspective that captures people's attention. They allow marketers to be more creative and innovative using angles and shots that were previously not easily accomplished, at a much lower cost.

And precisely this factor has been crucial to boost the adoption of drones in new video productions. Currently, consumption grows every day, showing its effectiveness in engaging with the public, so companies and  marketing agencies   are producing a lot more commercials than they did two years ago.
 

At  producers  can be explored further by creating new perspectives in their work, that's what drones can provide.
 

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The correct adoption of drones in commercial production produces very interesting results and is well on its way to becoming a mainstream tool for videographers and entrepreneurs who work with this content. Technical improvements and greater knowledge of the potential offered by drones will help to expand this market even further.

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Another marketing strategy was to use drones to collect data wirelessly in order to study the behavior of a particular target audience. The tests were carried out in several key markets worldwide, including Los Angeles, in the United States. There, drones picked up publicly available Wi-Fi signals on cellphones to get accurate information from users. No GPS signal was used and there was no dependence on cell phone operators. With the information obtained, the company sent authorized advertisements to its potential customers, as well as other promotions based on the user's location, making the company be at the right time and in the right place.

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"Possibilities are only limited in people's imagination"

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Drones will change marketing in innovative ways never before imagined.

I look forward to it. The future will be fascinating!