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What is Mobile Marketing and how to use it in your strategy

invest in mobile  marketing  It is essential for any company these days.

This is because the number of smartphone users grows every day, and  more and more people use their mobile devices as the main source of internet access.

Just to give you an idea of how much the mobile market has grown in Brazil, currently more than  72 million Brazilians  use their smartphones daily  to access the Internet.

In 2015,  46% of Brazilian internet users  made payments through their mobile devices.

And not only that, more than  70% of Brazilians do not leave the house without their smartphones , considering  the most important item to take with them, more important even than personal documents and money.

Numbers as impressive as these leave no doubt: Investing in mobile marketing is essential for the success of any company these days.

After all, what is Mobile Marketing?

Mobile devices such as tablets, cell phones and smartphones  allow users to interact with their friends and family quickly anytime, wherever they are.

 

Aware of these advantages, many companies began to look for ways to approach their customers through these mobile devices, either to make their brands better known in the market or to increase the number of sales.

 

Therefore, we can say that the  Mobile Marketing is  The  set of strategies  of marketing who seek  take advantage of the features and functionality of mobile devices  to interact, relate to and influence your company's customers and potential customers,  on any mobile device that users use in their daily lives.

 

Investing in Mobile Marketing can be a good option for any company that wants to stand out in the market, offering several advantages for companies that invest in these actions to promote with customers.

 

At  Advantages of Investing in Mobile Marketing

 

The number of smartphone users grows year after year, and many people own more than one device for personal use.

 

And if these data were not enough to convince you of the importance of Mobile Marketing, we list the main advantages of investing in this strategy.

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